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Is Your Website Working For You? Or For Your Competition?

Your prospective clients are visiting your website as they decide between you and your competition. That one visit will determine whether they call you in the first place, whether they take your call, how they read your proposal — and whether you make the short list.

Your website and social media underline or undermine everything you say to your prospective client — throughout your entire sales process.

Will Munroe

Founder, Managing Director

In his role as Founder and Managing Director of ClearIntent, Will managed accounts and developed proposals for ClearIntent as well as for cooperatives of senior consultants from different disciplines, including usability, governance, finance, project management, marketing and technical development.

During his career, Will has led projects for many clients, including NORR Architects, Engineers and Planners, MBTW / Watchorn Architects, Bowne, CIBC, Noranda Mining and Exploration, the Disney-McDonalds Alliance and The Canadian Film Centre.

Specialties: UX (user experience) solutions, business strategy, experience strategy, artificial intelligence, account management and sales, proposals and presentations, persuasive speaking and writing, facilitated workshops and training.


10+ Years

10+ years experience recruiting, leading and mentoring cross-functional, co-located and distributed teams

10+ years experience coordinating web development life cycles from research and design through launch and continuous improvement


10+ Years

10+ years experience in sales, account management and project management

    • proposals and presentations to senior executives
    • statements of work (SoW)
    • project plans and costings

Designing UX

10+ Years

10+ years experience facilitating and leading human-centred and experience design initiatives


Proven track record evangelizing user-centred, persuasive and holistic design practices and methodologies across internal and external teams


Able to bring people together; able to navigate highly charged, politically sensitive situations amongst stakeholders at all levels.

Experienced and trained negotiator, facilitator, guest lecturer, speaker and workshop leader. 

Excellent interpersonal, written and verbal communications skills. Uniquely skilled at simplifying the complex.


University of Toronto | B.Sc. Artificial Intelligence and Cognitive Science, Computer Science

Interaction Associates | Essential Facilitation, Facilitative Leadership