Your website and social media underline or undermine everything you say to your prospective client — throughout your entire sales process.
Founder, Managing Director
Beginning with software engineering for the financial and entertainment sectors over 30 years ago, Will has led projects for NORR Architects, Engineers and Planners, MBTW / Watchorn Architects, Bowne, CIBC, Noranda Mining and Exploration, the Disney-McDonalds Alliance and The Canadian Film Centre.
Specialties: UX (user experience) solutions, business strategy, experience strategy, artificial intelligence, account management and sales, proposals and presentations, persuasive speaking and writing, facilitated workshops and training.
20+ years experience in human-centred design, information architecture and interaction design
- experience maps
- future state visions
- user flows, sitemaps
- wireframes and prototypes using a range of tools including Balsamiq, Invision and Visio
Leading UX teams
20+ years experience recruiting, leading and mentoring multi-disciplinary, co-located and distributed teams
20+ years experience coordinating web development life cycles from research and design through launch and continuous improvement
19 years experience in sales, account management and project management
- proposals and presentations to senior executives
- statements of work (SoW)
- project plans and costings
Proven track record evangelizing user-centred, persuasive and holistic design practices and methodologies across internal and external teams
Able to bring people together; able to navigate highly charged, politically sensitive situations amongst stakeholders at all levels.
Experienced and trained negotiator, facilitator, guest lecturer, speaker and workshop leader.
Excellent interpersonal, written and verbal communications skills. Uniquely skilled at simplifying the complex.