Select Page

Is Your Website Working For You? Or For Your Competition?

Your prospective clients are visiting your website as they decide between you and your competition. That one visit will determine whether they call you in the first place, whether they take your call, how they read your proposal — and whether you make the short list.

Your website and social media underline or undermine everything you say to your prospective client — throughout your entire sales process.

Will Munroe

Founder, Managing Director

Beginning with software engineering for the financial and entertainment sectors over 30 years ago, Will has led projects for NORR Architects, Engineers and Planners, MBTW / Watchorn Architects, Bowne, CIBC, Noranda Mining and Exploration, the Disney-McDonalds Alliance and The Canadian Film Centre.

Specialties: UX (user experience) solutions, business strategy, experience strategy, artificial intelligence, account management and sales, proposals and presentations, persuasive speaking and writing, facilitated workshops and training.

Designing UX

20+ Years

20+ years experience in human-centred design, information architecture and interaction design

  • experience maps
  • future state visions
  • user flows, sitemaps
  • wireframes and prototypes using a range of tools including Balsamiq, Invision and Visio

Leading UX teams

20+ Years

20+ years experience recruiting, leading and mentoring multi-disciplinary, co-located and distributed teams

20+ years experience coordinating web development life cycles from research and design through launch and continuous improvement

Selling UX

19 Years

19 years experience in sales, account management and project management

  • proposals and presentations to senior executives
  • statements of work (SoW)
  • project plans and costings

Evangelizing UX

Proven track record evangelizing user-centred, persuasive and holistic design practices and methodologies across internal and external teams

Facilitating UX

Able to bring people together; able to navigate highly charged, politically sensitive situations amongst stakeholders at all levels.

Experienced and trained negotiator, facilitator, guest lecturer, speaker and workshop leader. 

Excellent interpersonal, written and verbal communications skills. Uniquely skilled at simplifying the complex.