About ClearIntent
ClearIntent: Sites That Sell is a founder-led SEO and digital strategy practice focused on helping service-based businesses improve local search visibility, attract qualified traffic, and generate consistent inbound leads.
The work is grounded in a simple belief: SEO performs best when it is treated as a business system, not a checklist of tactics. That means understanding how people search locally, how websites are built, and how structure, content, and intent work together over time.
For more than two decades, ClearIntent has evolved alongside the web itself. The practice began with website strategy and experience design and has shifted toward SEO strategy, audits, and ongoing optimization as search became central to business growth. The focus has remained the same throughout. Clarity, persuasion, and measurable results.
Working With ClearIntent
Most engagements begin with a detailed SEO audit to identify the technical, structural, and content issues that limit search visibility today. Particular attention is given to local search signals, site architecture, and content alignment with real customer intent.
From there, ClearIntent develops a tailored SEO strategy aligned with business goals, geographic markets, and competitive realities. Execution is guided carefully so recommendations are practical, understandable, and actually implemented.
SEO is treated as an ongoing process. Performance is reviewed regularly, priorities are adjusted, and improvements compound over time. The goal is steady growth in visibility and lead quality rather than short-term spikes.
Business Model
ClearIntent is led by its founder, Will Munroe, who works directly with clients on strategy, audits, and ongoing direction.
This model avoids hand-offs and unnecessary layers. Clients work with someone who understands both the strategic and technical sides of SEO, as well as the realities of running a service-based business.
Over the years, this approach has supported organizations ranging from growing professional firms to large architecture and engineering companies. Each engagement is shaped by the same priorities. Clear communication, realistic expectations, and results that support long-term growth.
Our Ideal Clients
ClearIntent works best with established service-based businesses, typically with small internal teams, that want to grow through local and regional search visibility.
Our clients tend to value:
- Local SEO strategies tied to real service offerings
- Clear explanations instead of jargon
- Ongoing SEO campaigns designed for durability, not quick wins
- Lead quality and business impact over vanity metrics
If you are looking for a thoughtful SEO partner who takes the time to understand your business and your market, ClearIntent offers a grounded and practical approach.
